Package design and development are crucial in most product development processes.
Development of a package or packaging component can be a separate process, but should be closely linked with the product if it is to serve well.
At Objective Design, package design starts with considering the following areas:
- Structural.
- Marketing.
- Shelf life
- Quality assurance.
- Logistics.
- Legal and regulatory.
- Graphic design.
- User behaviour.
- Environmental.
Design criteria, time limits, methodologies, technologies, materials and cost constraints must be established and agreed upon - although these may need to be kept flexible.
Other considerations in package design:
- Sustainability.
- Environmental responsibility, and environmental and recycling regulations - both existing and planned.
- A life cycle assessment, considering material and energy inputs and outputs; the packaged product, the manufacturing process, disposal, etc.
- Full understanding of regulatory requirements for all planned markets to internationalise and future-proof designs.